Industry Information
Business
- In-house design in a medium or large corporation/enterprise - 44.11% of question respondents
- Start-up or small corporation - 34.8%
- Government/public sector - 6.37%
- Client services company (Agency/studio/consultancy) - 5.39%
- Freelance/consulting/contractor/self-employed - 2.45%
Industry
- Tech - 52.94% of question respondents
- Research - 18.13%
- Financial Services - 16.66%
- Medicine/Health/Wellness - 11.27%
- Design - 9.8%
- Education - 7.35%
- Government/Civil Service - 6.37%
- Auto & Transportation - 5.88%
- Retail - 5.88%
- Entertainment - 4.9%
- Consumer Goods - 4.9%
- Consumer Services - 4.41%
- Telecommunications - 3.92%
- Insurance - 3.92%
- Logistics & Supplies - 3.92%
- Food & Beverages - 3.43%
- Real Estate - 2.94%
- Hospitality & Travel - 2.45%
- Energy - 2.45%
- Media - 2.45%
- Marketing & Advertising - 2.45%
- Civic & Social Organizations - 2.45%
Company Type
- Business-to-business (B2B) - 42.64% of question respondents
- Business-to-customer (B2C) - 32.84%
- Business-to-business-to-customer (B2B2C) - 18.62%
Location
- USA - 55.77% of question respondents
- UK - 27.63%
- Canada - 21.6%
- Australia - 14.57%
- Germany - 13.56%
- Global - 13.06%
- France - 9.54%
- Europe - 9.54%
- Spain - 6.53%
- India - 6.53%
- Japan - 6.03%
- EU - 5.02%
- New Zealand - 4.52%
- Mexico - 4.02%
- Italy - 3.51%
- Netherlands - 3.51%
- Brazil - 3.51%
- China - 3.51%
- Singapore - 3.51%
- North America - 3.01%
- South Africa - 2.51%
- Switzerland - 2.51%
- Asia - 2.51%
- South America - 2.51%
- Finland - 2.01%
- Argentina - 2.01%
Where research is conducted
- USA - 55% of question respondents
- UK - 21%
- Germany - 14%
- Canada - 13.5%
- Spain - 9.5%
- Australia - 8%
- India - 7%
- New Zealand - 4.5%
- Netherlands - 3.5%
- Poland - 3.5%
- France - 3%
- Brazil - 3%
- Mexico - 3%
- Japan - 3%
- China - 2.5%
- Sweden - 2.5%
- Europe - 2%
- Ireland - 2%
Research team size
- 2-5 - 36.68% of question respondents
- 6-10 - 24.62%
- 11-20 - 14.07%
- 21-50 - 11.55%
- 50+ - 7.03%
- 1 - 5.52%
Maturity
- 3: Maturing of UX research into an organizational focus - 23.64% of question respondents
- 2: Adoption of UX research into projects - 22.66%
- 4: Integrated UX research across strategy - 21.18%
- 1: UX Research Awareness - Ad Hoc Research in the pipeline - 20.68%
- 5: Complete UX research culture - 9.85%